PRIVACY POLICY

Last updated: October 2026

At Sweet William, we take your privacy seriously. This Privacy Policy explains how Sweet William Ltd collects, uses and protects your personal information when you visit our website, place an order, contact us or otherwise interact with us.

Sweet William Ltd is the data controller responsible for your personal information.

INFORMATION WE COLLECT

When you visit our website, place an order, create an account, sign up to receive marketing or contact us, we may collect information including:

• Your name
• Billing and delivery address
• Email address
• Telephone number
• Order and transaction information
• Account information, where applicable
• Communications you have with us
• Information about how you use our website
• Technical information such as your IP address, browser and device information

Payment information is processed securely by our payment providers. We do not directly store your full payment card details.

HOW WE USE YOUR INFORMATION

We may use your personal information to:

• Process, fulfil and deliver your orders
• Take and manage payments
• Provide customer service and respond to enquiries
• Manage returns, refunds and exchanges
• Maintain your customer account
• Prevent fraud and keep our website secure
• Improve our website, products and services
• Send you marketing communications where you have agreed to receive them or where otherwise permitted by law
• Comply with our legal, tax and regulatory obligations

We only use your personal information where we have a lawful basis to do so. This may include fulfilling our contract with you, complying with a legal obligation, pursuing our legitimate business interests or, where required, obtaining your consent.

MARKETING

If you have chosen to receive marketing emails from us, we may use your details to send you news, offers, product launches and other information about Sweet William.

You can unsubscribe at any time by clicking the unsubscribe link at the bottom of any marketing email.

Unsubscribing from marketing will not prevent us from sending you essential communications relating to an order you have placed.

COOKIES

Our website uses cookies and similar technologies to help it function properly, understand how visitors use the site and, where you have consented, support advertising and marketing.

Some cookies are necessary for the operation of the website and cannot be switched off. Other cookies, including analytics and advertising cookies, will be used in accordance with your cookie choices.

You can manage your cookie preferences through the cookie settings available on our website.

SHOPIFY

Our online store is hosted by Shopify, which provides the ecommerce platform that enables us to sell our products to you.

Shopify processes certain personal information when you visit or make a purchase from our website in order to provide its services to us. Shopify may also process information in countries outside the United Kingdom.

You can find further information about how Shopify processes personal information in Shopify's Consumer Privacy Policy.

WHO WE SHARE YOUR INFORMATION WITH

We may share your personal information with trusted third parties where necessary to operate our business and provide our services. These may include:

• Shopify and other technology providers
• Payment processors
• Delivery companies and couriers
• Email and marketing service providers
• IT, website and hosting providers
• Professional advisers, such as our accountants
• Government bodies, regulators or law enforcement authorities where required by law

We only provide third parties with the information they need to perform their services and expect them to handle your information securely and in accordance with applicable data protection law.

We do not sell your personal information.

INTERNATIONAL TRANSFERS

Some of the companies that provide services to us, including Shopify and other technology providers, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards are used as required by UK data protection law.

HOW LONG WE KEEP YOUR INFORMATION

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting and tax requirements.

Different types of information may therefore be retained for different periods.

KEEPING YOUR INFORMATION SECURE

We take appropriate steps to protect your personal information against loss, misuse, unauthorised access, alteration or disclosure.

No online system can be guaranteed to be completely secure, but we and the service providers we use take appropriate technical and organisational measures to protect your information.

YOUR RIGHTS

Under UK data protection law, you may have the right to:

• Ask for a copy of the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your personal information in certain circumstances
• Ask us to restrict the way we use your information
• Object to certain uses of your personal information
• Ask us to transfer certain information to you or another organisation
• Withdraw your consent where we rely on consent to process your information

If you would like to exercise any of these rights, please contact us using the details below.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

CHILDREN

Our website is intended for adults purchasing our products and we do not knowingly collect personal information directly from children.

If you believe a child has provided us with personal information, please contact us and we will take appropriate action.

THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and recommend that you read their privacy policies when visiting them.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, website or legal requirements.

The latest version will always be available on this page and the date at the top will show when it was last updated.

CONTACT US

If you have any questions about this Privacy Policy, how we use your personal information or would like to exercise any of your data protection rights, please contact us:

Sweet William Ltd
Registered Office:
Simpson Wreford LLP
Wellesley House
Duke of Wellington Avenue
Royal Arsenal
London
SE18 6SS

Registered in England & Wales
Company No. 06549964
Email: sales@sweetwilliamdesigns.com