Our darling William was the founder, mascot and inspiration behind Sweet William.

A much loved and adored Black Labrador. He spent his days bagging the best spot on the sofa, scouting the biggest sticks and muddiest puddles in Greenwich Park and keeping the Sweet William girls in order.

Sadly we lost our boy on the 7th April 2019 just a month before his 15th birthday. Our hearts were completely and utterly broken.

We were so blessed to share his life with him. He was such a beautiful, kind, loving and gentle boy who made us laugh every day. Being his Mum brought the greatest joy to my life.

It was our love for him that led to the creation of Sweet William. Not only was the business named after him but he was also the muse behind all our designs and products. Initially continuing to run the business without him was incredibly painful. However, as time begins to heal it’s such a comfort to know his legacy will always live on through the business. We will continue to develop the brand and products in his honour.

Sweet William is all about celebrating our love of dogs. On our social media we love seeing your four legged friends ruling your worlds and stealing your hearts. Our products are bought because you love your four legged friends so very much and we hope bring joy to you. We're not just a business, we're a community who share our love of dogs together. It now brings me so much comfort to know William was the boy behind this.