Meet William

Meet William William is an 11-year-old, much loved and adored, black Labrador. Hailing from Brindlebay Suffolk with an outstanding pedigree, his Dad having won British Gun dog of the year, no less.

William decided at a very young age not to follow in the paws of his forefathers. Outside kennel living and 6am pheasant shoots weren’t really his scene.

Instead he spends his days bagging the best spot on the sofa, scouting the biggest sticks and muddiest puddles in Greenwich Park and keeping the Sweet William girls in order.

William is the mascot of Sweet William, the inspiration behind our entire “Mutts” range and an all round Top Dog.