About Us

About Us Sweet William Designs produces beautiful homewares and gifts. The company is based in Greenwich, London and was set up in 2009 by Emma Wood who decided after 10 years of working in the City it was time to pursue a childhood love of pottery instead.

The ranges are based around the most important things in life - family, football, love, tea & cake, weddings and most importantly our four legged friends!

The recent success of the Mischievous Mutts range has led to the company diversifying into organic cotton aprons, tea towels, cufflinks, dog tags and greeting cards. All made to the highest standard you have come to expect from Sweet William.

Emma's adorable 11 year old Black Labrador William is the mascot of Sweet William. He inspired the entire Mutts range. Besides the responsibilities of being a muse he spends his days keeping the Sweet William girls in order and testing all the new products.

We personally check and pack every single order we send. We never send an item unless we would be delighted to receive it ourselves so you can always be assured of the quality and service you will receive from Sweet William. We hope you enjoy shopping with us!

Love Emma, William and the girls xxx